The Role of Augmented Reality in the Automotive Industry and Its Future Scope

The Role of Augmented Reality in the Automotive Industry and Its Future Scope

In today’s tough global market every industry is striving to lower production expenses and maximize profits.  Automotive manufacturers have developed a keen interest in augmented reality (AR) to generate innovative solutions. Augmented Reality is based on human machine interaction (HMI) in which virtual components are overlayed on to the real world that creates an illusion of an enriched reality. Driven by consumer and industry demand, AR is extensively used today to produce technology that can dramatically change the way we solve problems and interact with our world. 


Why is AR required?

As we know that, the Automotive industry has leveraged the use of AR in almost every aspect such as production, maintenance, repairing, diagnostics, inspection, and training. Augmented reality in the automotive industry has helped to streamline their processes, saving time, money, and human resources. Augmented reality right from the pre-production to the after-sales phase had helped in reducing operation cost, improving productivity, and manufacturing better safety vehicles.

Key benefits of Augmented Reality in Automotive industry

Let’s have a more detailed evaluation of how AR has revolutionized the automotive industry.

Enhancing productivity 

Car manufacturing involves assembling of thousands of parts and components, and that too in a required sequence. There is a constant requirement for assembly workers to look at the instruction documents. With the use of AR these instruction manuals can be projected on data glasses or displays. AR applications assist designers to match various design options to physical vehicle models, technicians to receive documents and instructions on their AR glasses and warehouse employees to AR guided part location.  


Reducing maintenance cost and providing efficient training

In the production or maintenance workshops lack of knowledge of field workers will be fatal, thus it is very important to educate them to execute their work efficiently and flawlessly. AR remote assistance has been a blessing in this area. Field employees have now been trained to assemble and fix the vehicles using real-time connections with an experienced specialist. Properly trained field employees are more productive, they make fewer operator mistakes which can lead to slowdowns and downtime. To find the fastest and the most effective solutions field workers can use AR-based remote support and can connect with centre experts. This remote collaboration provides effective and more efficient operations.  

New Product Development


The success or failure of an automobile is determined by its design, this includes both interior and exterior elements. Earlier the design engineers use to manually draw and design vehicle components on a computer device and then they built prototypes to test them in real world. This was a time consuming and tedious process. Now, automobile manufacturers are adopting AR in image software, interactive projection technology and remote-control capabilities to fine tune new vehicles before they enter the competitive market. AR has eliminated logistical and technological bottlenecks, allowing designers and manufacturers to have more time in focusing on creative creation and innovation. 

 Enhancing car safety

With an increasing demand for comfort, safety and luxury, the automobile market is driving towards improve navigation and infotainment systems. These days the cars come with AR-assisted dashboards, real-time street signs and accident warning, and AR entertainment systems. Drivers get information on the surrounding environment and road conditions instantly. AR-based ‘Heads-up Displays’ (HUDs) that is already available is already available in a range of car models like Chevrolet Camaro, Mazda6, Toyota Camry enables automobile windscreens into large computer screens that displays weather information, live traffic data, collision warnings, travel information, navigation indications, and vehicle speed. 


Digital Stores and Augmented Sales

With the help of augmented reality, the car experience can be transported much more directly to the customer. At the comfort of their home customers will be able to virtually check out and test drive several automotive models using digital showroom. They are no longer required to physically visit a showroom. 3D product visualization with AR offers companies to showcase their car models and enabling customers to explore different specifications and configurations of their selected models at the comfort of their homes. Augmented reality is now used to digitize showrooms that solves the problem of inventory and space limitation. Audi has implemented the world’s first fully digital car showroom at Audi City London. Audi City digitized showrooms provide a fully interactive retail and branding experience, here customers can choose and customize their own car model on their mobile devices.

Prospects of AR in Automotive industry


The Role of Augmented Reality in the Automotive Industry and Its Future Scope Chrysler, Porsche, Mitsubishi, Hyundai, Tesla, and other major OEMs (Original Equipment Manufacturer) have already invested to bring in AR applications for faster and more accurate vehicle production. AR applications are going to stay, spread, and evolve in the automotive industry. The global automotive augmented reality market is expected hit $10 billion in 2026 and according to a Markets and Markets report, the largest segment in the future is advanced AR-based head-up displays (HUD) for automotive apps.

Augmented reality is clearly driving the future of automotive manufacturing industry It is only a matter of time before it becomes mainstream across the industry. Augmented reality along with IoT, AI, and cloud technologies will help automobile industry in developing truly smart connected vehicles. 

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